Mastering Metaphors in Business Communication

Trainer: Sabra De Luca Ashwell, Learning and Teaching Officer, English Language Teacher, Fluente Languages Srl

Focus on

• Metaphors are far more than decorative language, they are cognitive shortcuts that help people grasp complex ideas quickly, retain them longer, and connect with them more deeply. In business, the right metaphor can align teams, persuade clients, and transform ordinary messages into memorable experiences. This webinar teaches professionals how to use metaphors strategically, ethically, and creatively to elevate their communication. Participants will explore how metaphor-driven language can strengthen storytelling, enhance leadership presence, and make ideas more persuasive across multicultural and professional contexts